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5 tips for avoiding social media marketing failure - Digital Marketing Institute in India - NIDM

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Social media marketing is an effective tool that may connect companies with their target market, increase brand recognition, and boost sales. Yet, failure might result from mistakes that are simple to make. The following five mistakes should be avoided in order to succeed in social media marketing. 1. Lack of Strategy: Without having a clear strategy in place for their social media marketing efforts is one of the largest errors firms make. Goals, a target audience, a content plan, and success indicators should all be included in a strategy. It can be difficult to produce regular, powerful content that connects with your audience and encourages participation without a plan. 2. Neglecting analytics: Analyses are essential for determining how successful your social media marketing campaigns were. You can learn what is and isn't working by looking at metrics like reach, engagement, and conversion rates. Ignoring analytics might result in a lack of understanding of how your audience is

BACKLINKS - Digital Marketing Institute in India - NIDM

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Backlinks are an essential component of search engine optimization (SEO). In simple terms, a backlink is a link from another website that leads to your website. When it comes to SEO, the quality and quantity of backlinks that point to your website are important factors that search engines use to determine your website's authority, relevance, and ranking in search results. In this article, we will discuss what backlinks are, why they are important for SEO, how to get high-quality backlinks, and some tips for effective link building. What are Backlinks? As mentioned earlier, backlinks are links from other websites that point to your website. Backlinks are also known as inbound links, incoming links, or simply "links." Backlinks are essential because they help search engines understand the popularity, authority, and relevance of your website. The more high-quality backlinks you have pointing to your site, the more likely it is that your website will rank higher in search res